Find the right ÐÒ¸£±¦µ¼º½ degree, specialization, or certificate for your professional and educational goals. Use the compare option to decide between multiple programs of interest.
Multicultural Marketing
Graduate CertificateThese program requirements are for students who enroll in the 2024-2025 academic year.
The online graduate certificate program in multicultural marketing at University of Maryland Global Campus can help you adopt innovative strategies to give your business a competitive edge in a culturally diverse marketplace. The curriculum is designed to equip you with a strong foundation in marketing concepts and theories and their real-life application in a multicultural marketing environment.
Program Highlights
- Learn the fundamentals: Develop a strong foundation in marketing concepts and practice.
- Study ethics: Learn about marketing management techniques and the ethical environment of marketing.
- Gain career insights: Learn how to create and select a highly effective marketing strategy for an organization.
- Stay on the cutting edge: Give your business a competitive edge in a culturally diverse marketplace.
- Advance your skills: Study the cognitive and behavioral bases underlying consumers' buying behavior.
- Encourage diversity: Study marketing in the context of competitive global environments and diverse national economies.
Required Courses
Initial Requirement
- (0 Credits, UCSP 615)
(to be taken within the first 6 credits of study)
The UCSP 615 requirement may be waived if you previously earned a graduate degree from a regionally accredited institution. For more information, contact your academic advisor.
Core Courses
- (3 Credits, MRKT 600)
- (3 Credits, MRKT 602)
- (3 Credits, MRKT 603)
- (3 Credits, MRKT 605)
- Take one of the following courses:
- (3 Credits, MRKT 604)
- (3 Credits, MRKT 606)
- (3 Credits, MRKT 608)
Career Preparation
This program is designed to help you develop a strong foundation in marketing concepts and practice.
Experience Recommended for Success in the Program
No previous experience is needed.
Total Program Credits
15
Transfer Credits
Up to 6
Format
- All courses available online
- Select hybrid courses available
Tuition Per Credit
- $534 per credit (in-state)
- $659 per credit (out-of-state)
- $336 per credit (military)
- Other fees may apply
Admission Requirements
This program follows standard ÐÒ¸£±¦µ¼º½ admission requirements.
Military-Specific Details
This program does not have military restrictions. It is available to all eligible civilian and military-affiliated students.
State-Specific Details
This program does not have state-specific restrictions.
Marketing
Bachelor of ScienceThese program requirements are for students who enroll in the 2024-2025 academic year.
Program Highlights
- Apply marketing strategy: Apply strategic marketing skills, such as scenario planning, market intelligence, customer profiles, and digital planning, to market products or services.
- Develop insights: Develop marketing insights with data derived from internal and external sources.
- Design comm plans: Design effective integrated marketing communication plans using traditional, digital, and social media channels.
- Develop campaigns: Develop multichannel campaigns for nonprofit organizations through fundraising, recruiting volunteers, and promoting alliances using traditional and digital marketing channels.
- Focus on customers: Create consumer-driven marketing strategies for a consistent consumer experience across multiple marketing channels.
- Cultivate relationships: Develop successful customer relationships and enhance customer loyalty using appropriate marketing technologies.
Required Courses
- (3 Credits, BMGT 110)
- (3 Credits, BMGT 330)
- (3 Credits, MRKT 310)
- (3 Credits, MRKT 354)
- (3 Credits, MRKT 394)
- (3 Credits, MRKT 410)
- (3 Credits, MRKT 412)
- (3 Credits, MRKT 458)
- (3 Credits, MRKT 311) or any upper-level MRKT course
- (3 Credits, MRKT 314) or any upper-level MRKT course
- (3 Credits, MRKT 454) or any upper-level MRKT course
- (3 Credits, MRKT 495)
Career Preparation
UMGC's marketing degree is designed for mid-level professionals looking to take the next step in their career paths. Graduates of this program may be able to pursue careers as marketing product managers, marketing directors, digital marketing managers, and more.Â
Experience Recommended for Success in the Program
No previous experience is needed.
Total Program Credits
120
Transfer Credits
90
Format
- All courses available online
- Select hybrid courses available
Tuition Per Credit
- $324 per credit (in-state)
- $499 per credit (out-of-state)
- $250 per credit (military)
- Other fees may apply
Admission Requirements
This program follows standard ÐÒ¸£±¦µ¼º½ admission requirements.
Military-Specific Details
This program does not have military restrictions. It is available to all eligible civilian and military-affiliated students.
State-Specific Details
This program does not have state-specific restrictions.
Management: Marketing
Master's ConcentrationThese program requirements are for students who enroll in the 2024-2025 academic year.
Program Highlights
- Market products: Develop strategies to successfully market products or services to individuals or organizations.
- Maximize engagement: Create an optimal communications strategy to maximize engagement with a product or brand.
- Use metrics: Measure the effectiveness of a marketing program and make recommendations for improvement.
- Go digital: Develop digital strategies combined with direct marketing methods to promote customer relationships.
- Apply principles: Apply relevant legal and ethical principles to prevent and resolve dilemmas in marketing situations.
- Develop global strategy: Devise appropriate marketing strategies in the context of competitive global environments.
- Analyze brand equity: Analyze the role of brand equity to achieve sustainable competitive advantage.
Required Courses
This program requires a total of 36 credits.
Initial Requirement
- (0 Credits, UCSP 615)
This course must be taken within the first 6 credits of study (if required). The UCSP 615 requirement may be waived if you previously earned a graduate degree from a regionally accredited institution. For more information, contact your academic advisor.
Core Courses
- (6 Credits, MGMT 630)
- (3 Credits, MGMT 640)
- (3 Credits, MGMT 650)
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- (3 Credits, MRKT 600)
- (3 Credits, MRKT 602)
- (3 Credits, MRKT 603)
- (3 Credits, MRKT 604)
- (3 Credits, MRKT 605)
- (3 Credits, MRKT 606)
- (3 Credits, MRKT 608)
Capstone Course
- (3 Credits, MRKT 670)
Career Preparation
This program is designed to help you prepare for an important role as a marketing professional. Potential job titles include marketing manager, digital marketing manager, market research analyst, and more. The skills you learn in this program may be applicable in a number of professional contexts, including work in the public sector, private sector, and non-profit sector. ÐÒ¸£±¦µ¼º½ courses are taught by experienced faculty members, and address skills and competencies that today’s employers seek.
Experience Recommended for Success in the Program
We recommend a recent background in finance or accounting, as well as statistics. Strong writing skills are also encouraged.
Total Program Credits
36
Transfer Credits
Up to 12
Format
- All courses available online
Tuition Per Credit
- $534 per credit (in-state)
- $659 per credit (out-of-state)
- $336 per credit (military)
- Other fees may apply
Admission Requirements
This program follows standard ÐÒ¸£±¦µ¼º½ admission requirements.
Military-Specific Details
This program does not have military restrictions. It is available to all eligible civilian and military-affiliated students.
State-Specific Details
This program does not have state-specific restrictions.