Find the right ÐÒ¸£±¦µ¼º½ degree, specialization, or certificate for your professional and educational goals. Use the compare option to decide between multiple programs of interest.
Strategic Communications
Graduate CertificateThese program requirements are for students who enroll in the 2024-2025 academic year.
In the strategic communications certificate program at University of Maryland Global Campus, you'll learn how to conduct research, identify your audience, and develop messages that will stimulate engagement. You'll also practice writing and creating appealing products that deliver those messages. Further, you'll learn how different organizational functions interact with the strategic communications team to achieve organizational objectives.
Program Highlights
- Develop soft skills: Refine your communication, critical thinking, quantitative reasoning, and leadership skills.
- Use data: Use data analytics to create a strategic approach to communicating your organization's story.
- Go digital: Create communications products for traditional, digital, and social media platforms.
- Engage your audience: Incorporate organizational messages and initiatives to engage your publics effectively.
- Prepare for certification: Take courses that can help you prepare for public relations and strategic communications certification exams.
- Develop leadership: Achieve organizational objectives through ethical best practices and principles of leadership.
Required Courses
- (3 Credits, MSCP 600)
- (3 Credits, MSCP 605)
- (3 Credits, MSCP 610)
- (3 Credits, MSCP 620)
- (3 Credits, MSCP 625)
Career Preparation
The strategic communications certificate is an interdisciplinary technical credential that provides a solid foundation in competencies and skills related to strategic communications, including public relations. This program requires students to demonstrate competencies in writing for strategic communications, public relations and communications theory, message development, communications research and planning, traditional media techniques and tactics, and social media techniques and tactics.
Experience Recommended for Success in the Program
You are expected to have some familiarity with the Microsoft Office Suite.
Strong writing skills are also encouraged in this program. If you have not recently written professionally in a public relations or related communications field, we also recommend that you familiarize yourself with AP style. You will have access to the AP Stylebook once you have been accepted into the program and classes begin.
Total Program Credits
15
Transfer Credits
Exactly 6
Format
- All courses available online
Tuition Per Credit
- $534 per credit (in-state)
- $659 per credit (out-of-state)
- $336 per credit (military)
- Other fees may apply
Admission Requirements
This program follows standard ÐÒ¸£±¦µ¼º½ admission requirements.
Military-Specific Details
This program does not have military restrictions. It is available to all eligible civilian and military-affiliated students.
State-Specific Details
This program does not have state-specific restrictions.
Communication Studies
Bachelor of ArtsThese program requirements are for students who enroll in the 2024-2025 academic year.
Program Highlights
- Analyze information critically: Apply critical reasoning skills to finding, evaluating, interpreting, using, and delivering information.
- Apply communication principles: Apply ethical communication principles and practices to finding, evaluating, interpreting, creating, and delivering messages.
- Write content: Create written messages tailored to specific audiences, purposes, and contexts.
- Develop presentations: Create oral and multimedia presentations tailored to specific audiences, purposes, and contexts.
- Analyze messages: Access, analyze, evaluate, design, create, and act on messages in a variety of media contexts.
- Demonstrate listening techniques: Demonstrate techniques for mindful hearing, attending, understanding, responding, and remembering in a variety of contexts.
- Utilize small-group communication: Leverage the principles of small-group communication to complete tasks.
- Apply frameworks: Apply organizational communication frameworks to the management of upward, downward, and horizontal oral, visual, and written communication in workplace contexts.
Required Courses
- (3 Credits, SPCH 100) or any SPCH course
- (3 Credits, COMM 207) or any COMM course
- (3 Credits, JOUR 201)
- (3 Credits, COMM 300)
- (3 Credits, COMM 302)
- (3 Credits, SPCH 324)
- (3 Credits, JOUR 330) or any upper-level JOUR course
- (3 Credits, COMM 400) or any upper-level COMM course
- (3 Credits, SPCH 470) or any upper-level SPCH course
- (3 Credits, COMM 390) or any upper-level COMM course
- (3 Credits, COMM 495)
Career Preparation
This program is designed to help prepare you for careers in a number of professional contexts, including in mass media, journalism, public relations, business, and corporate communication. The skills that you’ll learn in this program may be transferrable to multiple industries and potential job titles that include public affairs specialist, copy editor, SEO analyst, technical writer, and creative director.
Experience Recommended for Success in the Program
No previous experience is needed.
Total Program Credits
120
Transfer Credits
Up to 90
Format
- All courses available online
- Select hybrid courses available
Tuition Per Credit
- $324 per credit (in-state)
- $499 per credit (out-of-state)
- $250 per credit (military)
- Other fees may apply
Admission Requirements
This program follows standard ÐÒ¸£±¦µ¼º½ admission requirements.
Military-Specific Details
This program does not have military restrictions. It is available to all eligible civilian and military-affiliated students.
State-Specific Details
This program does not have state-specific restrictions.
Strategic Communications
Master of ScienceThese program requirements are for students who enroll in the 2024-2025 academic year.
Program Highlights
- Use data: Use data analytics and other research methods to create a truly strategic approach to communicating your organization’s story. Â
- Lead with principles: Achieve organizational objectives through the application of ethical best practices and principles of leadership and management.Â
- Plan crisis communications: Plan for, implement, and evaluate strategic and crisis communications activities and campaigns in an ethical manner by applying communications theory, principles, and best practices. Â
- Engage your audience: Create communications products for traditional, digital, and social media platforms that incorporate organizational messages and operational initiatives and engage your public effectively.Â
Required Courses
This program requires a total of 30 credits.
Core CoursesÂ
- (3 Credits, MSCP 600)
- (3 Credits, MSCP 605)
- (3 Credits, MSCP 610)
- (3 Credits, MSCP 620)Â
- (3 Credits, MSCP 625)
- (3 Credits, MSCP 630)
- (3 Credits, MSCP 635)
- (3 Credits, MSCP 640)Â
- (3 Credits, MSCP 650)
- (3 Credits, MSCP 690)
Career Preparation
This program is designed to help you prepare for strategic communications careers in several professional contexts. The skills that you’ll learn in this program may translate to a number of industries, including companies in the public sector, the private sector, and the non-profit sector. Potential job titles include communication specialist, director of communications, and public affairs specialist. ÐÒ¸£±¦µ¼º½ courses are taught by experienced faculty and address skills and competencies that are highly valued by today’s employers.
Experience Recommended for Success in the Program
You are expected to have some familiarity with the Microsoft Office Suite. Strong writing skills are encouraged in this program. If you have not recently written professionally in a public relations or related communications field, we also recommend that you familiarize yourself with AP Style. You will have access to the AP Stylebook once you have been accepted into the program and classes begin.
Total Program Credits
30
Transfer Credits
Exactly 12
Format
- All courses available online
Tuition Per Credit
- $534 per credit (in-state)
- $659 per credit (out-of-state)
- $336 per credit (military)
- Other fees may apply
Admission Requirements
This program follows standard ÐÒ¸£±¦µ¼º½ admission requirements.
Military-Specific Details
This program does not have military restrictions. It is available to all eligible civilian and military-affiliated students.
State-Specific Details
This program does not have state-specific restrictions.