Find the right ÐÒ¸£±¦µ¼º½ degree, specialization, or certificate for your professional and educational goals. Use the compare option to decide between multiple programs of interest.
Digital Marketing
Undergraduate CertificateThese program requirements are for students who enroll in the 2024-2025 academic year.
The online digital marketing certificate at University of Maryland Global Campus integrates a foundational understanding of marketing principles with practical applications of digital techniques. In this program, you’ll learn how to create effective online content and use data visualization techniques to gain better insight into the customer experience. In addition, you’ll learn the skills to create an ad on Facebook that contributes to a social media campaign on that platform and understand the key metrics of optimization. You’ll examine the role of marketing in specific business contexts; use consumer behavior and psychology in the design of marketing strategies; employ best practices in simulating cost-effective marketing designs and selecting delivery modalities; and analyze how to use social media, email, and other digital-based platforms for optimum marketing results.
You’ll also get hands-on training in Facebook Ads™, Google Ads™, Google Analytics™, Google Sheets™, Google Slides™, MailChimp™, Microsoft Excel™, and more.*
This certificate program has been accredited by the Digital Marketing Institute, a leading professional organization in the area of digital marketing.
* All products and/or product company names are trademarksâ„¢ or registered trademarks of their respective holders. Use of these names does not imply any affiliation with or endorsement of UMGC.
Program Highlights
- Put knowledge to work: Create a comprehensive digital marketing plan using core frameworks.
- Optimize digital marketing: Analyze A/B test results and Google Analyticsâ„¢ report data.
- Understand core concepts: Learn about brand positioning, market segmentation, competitive analysis, marketing channels, and metrics.
- Execute marketing: Create an original search and display advertisement for an existing company.
- Manage email marketing: Manage an e-mail marketing campaign using MailChimpâ„¢.
- Create a Facebook ad: Create an original Facebook ad and analyze results using Facebook Ads Managerâ„¢.
Required Courses
- (3 Credits, MRKT 311)
- (3 Credits, MRKT 354)
- (3 Credits, MRKT 356)
- (3 Credits, MRKT 394)
- (3 Credits, MRKT 411)
- (3 Credits, MRKT 458)
Career Preparation
This program is designed to help prepare you for the 100-101: Meta Certified Digital Marketing Associate certification exam.
Experience Recommended for Success in the Program
No previous experience is needed.
Total Program Credits
18
Transfer Credits
None 9
Format
- All courses available online
Tuition Per Credit
- $324 per credit (in-state)
- $499 per credit (out-of-state)
- $250 per credit (military)
- Other fees may apply
Admission Requirements
This program follows standard ÐÒ¸£±¦µ¼º½ admission requirements.
Military-Specific Details
This program does not have military restrictions. It is available to all eligible civilian and military-affiliated students.
State-Specific Details
This program does not have state-specific restrictions.
Advanced Management
Undergraduate CertificateThese program requirements are for students who enroll in the 2024-2025 academic year.
Successful managers today require a strong balance of managerial skills and the relationship-building soft skills to manage those who are completing the work. The online undergraduate certificate program in advanced management at University of Maryland Global Campus is designed to help you build expertise by applying best practices to decision-making, problem–solving, and relationship-building in real workplace scenarios. The curriculum covers management principles and organizational dynamics for today’s global, multicultural, and virtual organizations.
Program Highlights
- Create a management plan: Develop decision matrices, balanced scorecards, and performance reviews.
- Apply management skills: Promote communication, ethical behavior, and quality performance.
- Understand business processes: Learn about process improvement, federal contracting, and decision-making.
- Hone interpersonal skills: Employ self-reflection and mindfulness of individual and cultural differences.
- Support the workforce: Assess and develop performance measures, feedback, and coaching.
- Use best practices: Research, plan, and develop processes that ensure organizational performance.
Required Courses
Take the following four required courses:
- (3 Credits, BMGT 160)
- (3 Credits, BMGT 364)
- (3 Credits, BMGT 484)
- (3 Credits, BMGT 317)
Choose two courses from the following:
- (3 Credits, ACCT 301)
- (3 Credits, BMGT 305)
- (3 Credits, BMGT 335)
- (3 Credits, BMGT 365)
- (3 Credits, BMGT 380)
- (3 Credits, BMGT 464)
- (3 Credits, BMGT 465)
- (3 Credits, BMGT 496)
- (3 Credits, DATA 200)
- (3 Credits, FINC 330)
- (3 Credits, FINC 331)
- (3 Credits, HRMN 300)
- (3 Credits, HRMN 302)
- (3 Credits, HRMN 367)
- (3 Credits, IFSM 300)
- (3 Credits, MRKT 310)
Career Preparation
This certificate program is designed to help you gain management expertise through a broad and flexible course of study.
Experience Recommended for Success in the Program
No previous experience is needed.
Total Program Credits
18
Transfer Credits
Up to 9
Format
- All courses available online
- Select hybrid courses available
Tuition Per Credit
- $324 per credit (in-state)
- $499 per credit (out-of-state)
- $250 per credit (military)
- Other fees may apply
Admission Requirements
This program follows standard ÐÒ¸£±¦µ¼º½ admission requirements.
Military-Specific Details
This program does not have military restrictions. It is available to all eligible civilian and military-affiliated students.
State-Specific Details
This program does not have state-specific restrictions.
Marketing
Bachelor of ScienceThese program requirements are for students who enroll in the 2024-2025 academic year.
Program Highlights
- Apply marketing strategy: Apply strategic marketing skills, such as scenario planning, market intelligence, customer profiles, and digital planning, to market products or services.
- Develop insights: Develop marketing insights with data derived from internal and external sources.
- Design comm plans: Design effective integrated marketing communication plans using traditional, digital, and social media channels.
- Develop campaigns: Develop multichannel campaigns for nonprofit organizations through fundraising, recruiting volunteers, and promoting alliances using traditional and digital marketing channels.
- Focus on customers: Create consumer-driven marketing strategies for a consistent consumer experience across multiple marketing channels.
- Cultivate relationships: Develop successful customer relationships and enhance customer loyalty using appropriate marketing technologies.
Required Courses
- (3 Credits, BMGT 110)
- (3 Credits, BMGT 330)
- (3 Credits, MRKT 310)
- (3 Credits, MRKT 354)
- (3 Credits, MRKT 394)
- (3 Credits, MRKT 410)
- (3 Credits, MRKT 412)
- (3 Credits, MRKT 458)
- (3 Credits, MRKT 311) or any upper-level MRKT course
- (3 Credits, MRKT 314) or any upper-level MRKT course
- (3 Credits, MRKT 454) or any upper-level MRKT course
- (3 Credits, MRKT 495)
Career Preparation
UMGC's marketing degree is designed for mid-level professionals looking to take the next step in their career paths. Graduates of this program may be able to pursue careers as marketing product managers, marketing directors, digital marketing managers, and more.Â
Experience Recommended for Success in the Program
No previous experience is needed.
Total Program Credits
120
Transfer Credits
90
Format
- All courses available online
- Select hybrid courses available
Tuition Per Credit
- $324 per credit (in-state)
- $499 per credit (out-of-state)
- $250 per credit (military)
- Other fees may apply
Admission Requirements
This program follows standard ÐÒ¸£±¦µ¼º½ admission requirements.
Military-Specific Details
This program does not have military restrictions. It is available to all eligible civilian and military-affiliated students.
State-Specific Details
This program does not have state-specific restrictions.